30 Lessons Learned Using Social Media for Small Business

Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months time I will have owned my business for just about three years. When I began using social media some thirty six months ago, I had no real marketing background experience, and I certainly had never written a blog post, interacted in a forum, or sent a Tweet. My social media evolution began with a simple foray into blogging as a way to try and rank well for some keywords related to my business. From there I expanded to niche forums, review sites, FLICKR, YouTube, Faceb

03.17.2010 | Business, Social Media | Hugo Candeias

View Comments

Apple iPad Pre-Orders Begin Today!

Apple iPad Pre-Orders Begin Today!

Apple fanatics will be able to place their iPad orders today, Friday, March 12th at: Hawaii: 3:30 AM San Francisco: 5:30 AM New York: 8:30 AM Beijing: 8:30 AM Rio de Janeiro: 10:30 AM London: 1:30 PM Berlin: 2:30 PM Johannesburg: 3:30 PM Moscow: 4:30 PM Tokyo: 10:30 PM Sydney: 12:30 AM (March 13th) The pre-orders will be available through Apple.com, and are expected to ship in the United States next month — April 3rd to be precise. The Unofficial Apple Weblog learned about the pre-order time after it asked Apple for the information in an e-mail. Let’s assume you’re the sort of perso

03.12.2010 | Business, Technology | Hugo Candeias

View Comments

Facebook Requests Government Data So It Can Remove Sex Offenders

Facebook Requests Government Data So It Can Remove Sex Offenders

Facebook has asked the Government for access to data from the sex offenders’ list so it can make sure that no registered sex offenders are on the site. The safety of young people on the social network has been under the spotlight this week following the jailing of known sex offender Peter Chapman, who used Facebook to meet a 17-year-old girl before raping and murdering her. Facebook is urging the Government to create a way for information on registered sex offenders to be securely shared with public chat sites and social networks, so they can remove them. [hana-code-insert name='HUGO' /] A Faceb

03.11.2010 | Featured Article, Social Media | Hugo Candeias

View Comments

Skype Now Available for Nokia Smartphones

Skype Now Available for Nokia Smartphones

Skype and Nokia today jointly announced the release of Skype for Symbian, a Skype client for Nokia smartphones based on the Symbian platform. Skype for Symbian will allow Nokia smartphone users worldwide to use Skype, over either a WiFi or mobile data connection (GPRS, EDGE, 3G). It is downloadable for free from the Ovi Store, Nokia's one-stop shop for mobile content. Skype for Symbian will run on any Nokia smartphone using Symbian ^1, the latest version of the Symbian platform. Skype also says it will soon introduce this client to Symbian mobile devices from other manufacturers, including Sony Ericsson. "S

03.3.2010 | Mobile, Technology | Hugo Candeias

View Comments

Apple sues HTC over phones with Google software

Apple sues HTC over phones with Google software

Apple Inc sued Taiwan's HTC Corp, which makes touchscreen smartphones using Google software, accusing it of infringing 20 hardware and software patents related to the iPhone. Even though the suit did not name Google Inc as a defendant, Apple's move was viewed by many analysts as proxy for an attack on the Internet company, whose Nexus One smartphone is manufactured by HTC. "I think this is kind of an indirect lawsuit against Google," said Kaufman Bros analyst Shaw Wu. Apple's suit was filed with both the U.S. International Trade Commission and the U.S. District Court in Delaware on Tuesday, and seeks

03.3.2010 | Business, Featured Article, Mobile, Technology | Hugo Candeias

View Comments

67% Of The World’s Population Are Mobile Subscribers

67% Of The World’s Population Are Mobile Subscribers

A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth. In developing nations, however, the uptake is even more substantial with 57% of the total population in these nations being mobile subscribers, even though other technologies are scarce. To compile the report, the UN tallied mobile phone, land-line telephone and internet usage in 159 countries, which ranged from the

03.2.2010 | Mobile | Hugo Candeias

View Comments

Twitter planning new advertising model

Twitter planning new advertising model

Twitter is preparing a new advertising model that will serve adverts in peoples' feeds and try to supplant third-party services such as Tweetdeck, according to reports. A story at the Wall Street Journal's AllThingsD says that "Ads will be tied to Twitter searches, in the same way that Google's original ads were. So a search for, say, "laptop," may generate an ad for Dell. The ads will only show up in search results, which means users who don't search for something won't see them in their regular Twitterstreams. "The ads will use the Twitter format – 140 or fewer characters – and will be distributed via

03.1.2010 | Business, Social Media | Hugo Candeias

View Comments

EU to limit mobile internet bills

EU to limit mobile internet bills

A new Europe-wide rule to prevent mobile phone users from building up large bills for surfing the internet via their handset has come into force. Customers can now require their phone firm to cut them off when their bill reaches a certain level after accessing the internet in other European nations. If users do not put in place a limit by 1 July, it will automatically be set at 50 euros ($65; £45). The phone firms will have to warn users when their bill hits 80% of the limit. Accessing the internet via your mobile phone while abroad is called "data roaming". European Commissioner for Digital Agend

03.1.2010 | Mobile | Hugo Candeias

View Comments

Yes! Your Facebook Profile Is the Real You

Yes! Your Facebook Profile Is the Real You

The internet is notorious for its digital dens of deception. But on Facebook, what you see tends to be what you get — at least in one study of tailless, two-legged young adults. College-age users of Facebook in the United States and a similar social networking site in Germany typically present accurate versions of their personalities in online profiles, says psychologist Mitja Back of Johannes Gutenberg University in Mainz, Germany. People use online social networking sites to express who they really are rather than idealized versions of themselves, Back and his colleagues conclude in an upcoming Psychologic

02.28.2010 | Social Media | Hugo Candeias

View Comments

It’s Wrong to Friend Your Boss on Facebook?

It’s Wrong to Friend Your Boss on Facebook?

According to a survey conducted by Liberty Mutual’s Responsibility Project, 56% of Americans think it’s “irresponsible” to friend your boss on Facebook, while 62% of bosses agree it’s wrong to friend an employee. Reuters reports on other interesting results from the survey, including that 73% think it’s not OK to check Facebook at work, but 66% say checking personal e-mail is fine. Tweeting while at work is considered irresponsible for 72% of respondents, and watching online videos is wrong for 79%. Other findings from the study include a fairly even split on whether companies are ethically in t

02.26.2010 | Social Media | Hugo Candeias

View Comments