Archive for July, 2009

The Online Ad Recession Continues

The recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL), which together represent the lion’s shar

07.31.2009 | Marketing | Hugo Candeias

View Comments

Apple fixes iPhone SMS vulnerability

Apple Inc said on Friday it has issued a software update to fix a vulnerability that security experts said could allow hackers to take control of the iPhone and use it for identity theft. The security flaw in Apple's hugely popular smartphone was disclosed Thursday at the Black Hat conference in

07.31.2009 | Mobile | Hugo Candeias

View Comments

Samsung, LG And Apple gain Marketshare During Difficult Second Quarter

Two major handset reports were released today breaking down the global mobile phone market in the second quarter. The conclusion was that Samsung, LG and Apple continue to do well because of their smartphone offerings, while the other handset makers lose marketshare in the face of a difficult econom

07.31.2009 | Business, Technology | Robert Günther

View Comments

Mobile social advertising could hold huge benefits for charities.

The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign. The campaign will feature free in-game advertising, as well as mobile donation opportunities in which u

07.31.2009 | Marketing, Technology | Robert Günther

View Comments

Free and lite apps really pay off for iPhone developers!

The creator of iCombat wrote an analysis of his experience making and giving away a free “lite” version of his app alongside his paid, full version. The result? It makes economic sense to create a lite version early on and update it often to goose the users into downloading - and paying atte

07.31.2009 | Business, Mobile, Technology | Robert Günther

View Comments

15 Useful Twitter Tools For Web Workers

If there was a popularity contest between social media platforms, I am sure Twitter would be the winner. Networking, trends, and search features all On its own, twitter is a great service, but without third party applications it wouldn’t be what it is today. With this in mind, there are hundred

07.31.2009 | Technology | Hugo Candeias

View Comments

iPhone Developers are quitting

By now, you’ve heard the horror stories. Developers put their heart and soul into building an application for the iPhone App Store only to have it rejected by Apple. And sometimes apps are at first accepted and then later pulled for odd reasons. And sometimes app updates are rejected, even tho

07.31.2009 | Mobile, Technology | Hugo Candeias

View Comments

It’s Google’s World, We Just Live in It

Microsoft and Yahoo's newly forged search deal is about breaking Google's dominance, which is pretty overwhelming in the U.S. by any measure: queries, clicks or ad revenue. But as hard as it will be to dislodge Google in the U.S., it will be even harder overseas. Google has a 60% share of sea

07.30.2009 | Technology | Hugo Candeias

View Comments

Mac flaw could let hackers get scrambled data

A Mac security expert has uncovered a technique that hackers could use to take control of Apple Inc computers and steal data that is scrambled to protect it from identity thieves. Prominent Mac researcher Dino Dai Zovi disclosed the software flaw at the Black Hat security conference in Las Ve

07.30.2009 | Technology | Hugo Candeias

View Comments

Some Advertising Shines in Dark Times

According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more. Even the once-indomitable online ad

07.30.2009 | Marketing | Hugo Candeias

View Comments