Facebook Announces New App Policies
Michael Arrington from TechCrunch.com wrote:
Yesterday Facebook was holding a Developer Garage at its offices in Palo Alto, and a number of new app policies will be formally announced. Some of the changes, though, are so dramatic that Facebook has briefed the bigger app developers in advance. And those developers are, to say the least, more than a little worried about the effect the changes will have on traffic and usage. One source we’ve spoken with estimates that the changes may drop usage on their apps by 70% or more (more on that below, some developers may use the changes to their advantage).
Like previous changes, Facebook is moving to clean up their user interface and try to get application spam under control. The changes will roll out over the next six months, we’ve heard.
Last week Facebook changed the way it publishes the news stream to users. For the last few months users have seen a constant Twitter-like stream of news from friends. Now the default view is algorithmic. A lot of applications encourage users to add a status update every few minutes with what they’re up to – and when there was a constant stream of this stuff the apps benefited from all the extra traffic. That’s all muted now, and developers we spoke with say traffic and usage has declined 20% – 30% from just that one change.
And today Facebook will hit developers even harder. An even more lucrative traffic stream for apps comes from notifications – the pop up box in the lower right hand corner of Facebook that tells you when people leave comments or “like” your links and updates, etc. Today apps have free reign to publish into notifications without even telling the user. And they do it. A lot. When the changes go into effect, we’ve heard, apps will no longer be able to publish to notifications. There goes another 40% of traffic for the apps that use it heavily, say our sources.
Instead, developers will get apps back on the home page of users in the left sidebar, along with notifications of new messages from the application in that sidebar. There will also be a new channel in the messaging inbox for notifications from apps. And developers are also encouraged to create direct email relationships with users and communicate with them off-Facebook.
The overall plan will be to let users get notifications from apps they use and/or their friends use when they want them, but to get them out of the news feed, messages and notifications where they’re spammy. One source we spoke with says that developers who use the new tools properly may even get better quality communications with users. “Innovating developers will adjust,” said our source.
