WOW: Advertising banners attached to flies (video)
A German book company, Eichborn, decided to think beyond the booth at the 2009 Frankfurt Book Fair. The advertising stunt they concocted though is something that, uh, flies in the face of convention.
The banners, measuring just a few centimetres across, seem to be causing the beleaguered flies a bit of piloting trouble.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible.
What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
What’s next, sponsoring flocks of migrating birds? It’d be a neat way to advertise internationally.
Until they unionise, that is.
