Twitter is preparing a new advertising model that will serve adverts in peoples' feeds and try to supplant third-party services such as Tweetdeck, according to reports. A story at the Wall Street Journal's AllThingsD says that "Ads will be tied to Twitter searches, in the same way that Google's o
AdAge.com wrote: Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban. The drastic move shows how important it is that Google protect its brand of search from what has become an increasing threat: ads that link to sites that download damaging malware on
Online advertising is set to grow by 7.6% in 2010 as 94% of marketers increase spend, according to the European Interactive Advertising Association. The EIAA Marketer’s Internet Ad Barometer survey of European marketing executives found 83% have increased online ad spend this year and plan furt
A German book company, Eichborn, decided to think beyond the booth at the 2009 Frankfurt Book Fair. The advertising stunt they concocted though is something that, uh, flies in the face of convention. The banners, measuring just a few centimetres across, seem to be causing the beleaguered flie
AdAge.com wrote: 2009 was a bad year for online advertising, too. This year figures to be the first down year for online ads since 2002, the hangover from the internet-bubble years. Spending on online advertising is expected to come in at $22.8 billion in 2009 in the U.S., down 2.9% from a yea
InternetNews.com wrote: The Jerry Seinfeld/Bill Gates ads fizzled; now Microsoft is turning to the creator of the Family Guy cartoon series to showcase Windows 7 with humor. Already tired of all the hype and promotion swirling around Windows 7, with the launch still just a little over a w
AdAge.com wrote: Chief creative officers at large U.S. agencies, on average, billed $964 an hour to clients in 2008, while top account and media executives billed an average of $533 and $478 an hour, respectively. Those are just a few of the enlightening figures contained in a soon-to-be widel
AdAge.com wrote: The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who clic
Over the past few days Facebook has been pushing out a new version of their ad manager to a select group of advertisers. One of those advertisers, Tradimax, was kind enough to forward over screenshots of the latest ad manager. While we’ve previously written that Facebook has been working on a new
Guardian.co.uk wrote: The creators of an Aids awareness advertisement that shows a woman having sex with a series of dictators, including Hitler and Stalin, defended it yesterday, amid growing criticism. Das Comitee, a Hamburg advertising agency, said the advert's shock value was aimed at
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