Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA™ (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. Smaato's SOMA™ Platform unique feature is the aggregation of multiple l
Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also inve
It’s all getting exciting over at Vodafone. If you’re a mobile developer, definitely take a look. There’s a million EURO worth of prizes to get stuck into for the best widgets. You can find everything you need to know here: http://widget.developer.vodafone.com/, including a really, r
GIGAOM wrote: If I were to tell you that Apple’s app economy was worth more than $2.5 billion a year, you would laugh hysterically, shake your head and walk out of the room, yes? Surf on over to some other web site? But here I am telling you exactly that! According to mobile advertising startup
One of the largest Internet search engines is being accused of violating both federal and state laws by accepting advertising from online pharmacies it should have known were selling drugs without valid prescriptions. Two small research firms, Legitscript.com and KnujOn.com, say that during a th
Software company SAP AG is running banner display ads on the mobile sites of 11 business and technology publishers such as CBS, Gizmodo and CNN. The banner ads have click-to-WAP functionality that brings consumers who click on the ad to SAP’s mobile landing page, where there are five videos f
Online advertising trust is on the rise worldwide. According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising. The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa were the nex
The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign. The campaign will feature free in-game advertising, as well as mobile donation opportunities in which u
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more. Even the once-indomitable online ad
Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won't. In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out
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