It’s all getting exciting over at Vodafone. If you’re a mobile developer, definitely take a look. There’s a million EURO worth of prizes to get stuck into for the best widgets. You can find everything you need to know here: http://widget.developer.vodafone.com/, including a really, r
AdAge wrote: More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. At Wednesday's Apps for Brands event in New York, marketers taught other marketers what's worked for them. Here are 12 lessons culled from the day, during which ML
Software company SAP AG is running banner display ads on the mobile sites of 11 business and technology publishers such as CBS, Gizmodo and CNN. The banner ads have click-to-WAP functionality that brings consumers who click on the ad to SAP’s mobile landing page, where there are five videos f
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more. Even the once-indomitable online ad
There's an app for everything -- and now there's even one for everything else. MasterCard, which has built its marketing around the theme, "There are some things money can't buy. For everything else, there's MasterCard," is extending that strategy with an iPhone app that allows users to upload th
Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won't. In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out
Mobile advertising may still be a nascent market compared to online and traditional advertising, but its performance rates are often higher. For instance, mobile display ads have five to ten times higher click-through rates than banner ads online. Those numbers are impressive, but can they last?
In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant -- and marketers -- are still figuring out how to create good experiences for mobile users. oogle is helping marketers run ads on the mobil
Advertising on mobile phones should really take off within two to three years, driven by new applications on smart phones and the growing popularity of social networks such as Facebook. Executives, who attended last week's Cannes Lions 2009 ad festival, told Reuters that emerging economies were a
As mobile users increasingly flock to the fancy applications on their smartphones -- and potentially spend less time on the mobile web, where Google has staked its lead -- the search giant had to find a way into those apps. So it is using its contextual ad program to serve up text and display ads in
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