Twitter is preparing a new advertising model that will serve adverts in peoples' feeds and try to supplant third-party services such as Tweetdeck, according to reports. A story at the Wall Street Journal's AllThingsD says that "Ads will be tied to Twitter searches, in the same way that Google's o
AdAge.com wrote: Google has a new, harsh penalty for advertisers placing scam and malware ads: a lifetime ban. The drastic move shows how important it is that Google protect its brand of search from what has become an increasing threat: ads that link to sites that download damaging malware on
Online advertising is set to grow by 7.6% in 2010 as 94% of marketers increase spend, according to the European Interactive Advertising Association. The EIAA Marketer’s Internet Ad Barometer survey of European marketing executives found 83% have increased online ad spend this year and plan furt
AdAge.com wrote: 2009 was a bad year for online advertising, too. This year figures to be the first down year for online ads since 2002, the hangover from the internet-bubble years. Spending on online advertising is expected to come in at $22.8 billion in 2009 in the U.S., down 2.9% from a yea
AdAge.com wrote: The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who clic
Over the past few days Facebook has been pushing out a new version of their ad manager to a select group of advertisers. One of those advertisers, Tradimax, was kind enough to forward over screenshots of the latest ad manager. While we’ve previously written that Facebook has been working on a new
InternetNews.com wrote: Social networking sites earned more than 20 percent of all display ad views online, with MySpace upsetting Facebook by ranking first, according to a study issued by comScore on Tuesday. The report also revealed a strong showing by wireless carriers in the list of advert
InternetNews.com wrote: Google is opening up its ad platform AdSense by allowing other display advertising companies to place promotional content on AdSense publisher sites. Google AdSense is a way for Web site publishers to earn money by displaying targeted ads from Google's ad network on the
Online advertising trust is on the rise worldwide. According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising. The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa were the nex
The recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL), which together represent the lion’s shar
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