Posts Tagged Online Marketing

Microsoft reveals new-look MSN

Microsoft reveals new-look MSN

BBC.co.uk wrote: Microsoft's web portal MSN.com has been given an extensive revamp for the first time in almost ten years. New features include fewer links, a column dedicated to social networking sites Twitter and Facebook, and a large search engine box. The company hopes the new look will

11.5.2009 | Marketing, Technology | Hugo Candeias

View Comments

Only 16% of the Web Is Clicking on Ads

Only 16% of the Web Is Clicking on Ads

AdAge.com wrote: The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who clic

10.1.2009 | Marketing, Technology | Hugo Candeias

View Comments

Facebook Now Testing New Ad Manager

Over the past few days Facebook has been pushing out a new version of their ad manager to a select group of advertisers. One of those advertisers, Tradimax, was kind enough to forward over screenshots of the latest ad manager. While we’ve previously written that Facebook has been working on a new

09.25.2009 | Marketing, Technology | Hugo Candeias

View Comments

Yahoo criticized over prescription-drug ads

One of the largest Internet search engines is being accused of violating both federal and state laws by accepting advertising from online pharmacies it should have known were selling drugs without valid prescriptions. Two small research firms, Legitscript.com and KnujOn.com, say that during a th

08.21.2009 | Marketing, Technology | Hugo Candeias

View Comments

What Advertising Do Consumers Trust?

Online advertising trust is on the rise worldwide. According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising. The region with the highest trust was Latin America, at 53%. Asia-Pacific, the Middle East and Africa were the nex

08.3.2009 | Marketing | Hugo Candeias

View Comments

The Online Ad Recession Continues

The recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL), which together represent the lion’s shar

07.31.2009 | Marketing | Hugo Candeias

View Comments

Some Advertising Shines in Dark Times

According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more. Even the once-indomitable online ad

07.30.2009 | Marketing | Hugo Candeias

View Comments

Yahoo, Google & Bing Ad Click Rate

Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google. Chitika looked at th

07.25.2009 | Marketing, Technology | Hugo Candeias

View Comments

Twitter to pitch add-on tools to businesses

Twitter plans a marketing campaign starting in the next few days to educate users, individual and corporate, about ways to make money off the popular microblogging site. Co-founder Biz Stone also told Reuters the company is not interested in acquisition talks with Google or any other company.

07.25.2009 | Marketing | Hugo Candeias

View Comments

TweetROI pays for influential Twitterers for spreading the good word

TweetROI pays for influential Twitterers for spreading the good word

Tweet your way to riches? That's probably not in most people's future, but a number of companies in the fast-growing Twitterverse are focused on helping users and companies leverage the popular microblogging service for financial or marketing success. For starters, there's TweetROI, a service

07.23.2009 | Marketing | Hugo Candeias

View Comments